Online Business Development - Hospitality
Welcome, I am pleased that we will work together during your first semester. It is exciting times for hospitality + travel. Customers are using digital for planning, communicating, sharing + more. We will explore how this affects you - your career. This is NOT a tech course but H2H - human to human...augmented by digital. Key concepts for 1st semester are: Customer Decision Journey Smartphone Lifestyle AI - Artificial Intelligence - impact on service + booking AI privacy, security + ethics This class will feel different from others courses - it should be fun, innovative + about you!! Let's get started.... #AI_Impact_Hotels #CMH_Paris_MBA