Online Business Development - Hospitality

Welcome,

I am pleased that we will work together during your first semester.  It is exciting times for hospitality + travel.  

Customers are using digital for planning, communicating, sharing + more.  We will explore how this affects you - your career.

This is NOT a tech course but H2H - human to human...augmented by digital.

Key concepts for 1st semester are:

• Customer Decision Journey
• Smartphone Lifestyle
• AI - Artificial Intelligence - impact on service + booking
• AI privacy, security + ethics

This class will feel different from others courses - it should be fun, innovative + about you!!

Let's get started....

#AI_Impact_Hotels #CMH_Paris_MBA