Smartphone Lifestyle - follow up Session 4

Criteria for State of the Art Smartphone Lifestyle - Engaging 'Always Connected' Customers

Ideal = Dedicated Mobile site, changed frequently, Chatbot + optimized for voice search.

Personalized + localized content - delivered, reduce or eliminate scrolling.

Entry as Action Page

Permanent Floating Tap/Thumb Bar

Click to Call

MapBook a Room

Book a Table

Reflects MamaShelter via fun design

Visual Navigation

While missing tap/thumbable UX - these sites express the hotel's market differentiation.

Effective direct booking strategy = mobile - immediate - nearby rate - significant discount or upgrade.

Criteria listed on homework PDF

• Criteria for effective smartphone experience
• Quick download
• Interface reflects brand image
• Key actions are on home page
• Find Me - map
• Call me - click to call
• Book - easily accessible booking point

• Interface
• No long scrolling
• Swipe + navigation options
• Thumb-able, tap-able

• Images
• Clear, expressive - ideally text overlay with brand/hashtag
• Think - make it shareable on Instagram
• Text
• Short, bullet point - NO long paragraphs
• Engaging, easy to read ‘at a glance’
• Easy to access languages

• Booking Engine
• Easy to access from each page - seamless experience
• Simplified offers + rates
• Bonus ‘Mobile Rate’

• Extras
• Integrated chatbot
• Videos in use
• Social Media integration
• Any personalization?