Online Business Development MBA 2 Semester 1 2018 - 2019

Criteria for State of the Art Smartphone Lifestyle - Engaging 'Always Connected' Customers Ideal = Dedicated Mobile site, changed frequently, Chatbot + optimized for voice search. Personalized + localized  content  - delivered, reduce or eliminate scrolling. Entry as Action Page Permanent Floating Tap/Thumb Bar Click to Call MapBook a Room Book a Table Reflects MamaShelter via fun design Visual Navigation While missing tap/thumbable UX - these sites express the hotel's market differentiation. Effective direct booking strategy = mobile - immediate - nearby rate - significant discount or upgrade. Criteria listed on homework PDF Criteria for effective smartphone experience Quick download Interface reflects brand image Key actions are on home page Find Me - map Call me - click to call Book - easily accessible booking point Interface No long scrolling Swipe + navigation

Personalization Customer Expectations Source + Resource - Business Intelligence

Smart for students - save time, save money, save the planet - Too Good to Go

Welcome, I am pleased that we will work together during your first semester.  It is exciting times for hospitality + travel.   Customers are using digital for planning, communicating, sharing + more.  We will explore how this affects you - your career. This is NOT a tech course but H2H - human to human...augmented by digital. Key concepts for 1st semester are: Customer Decision Journey Smartphone Lifestyle AI - Artificial Intelligence - impact on service + booking AI privacy, security + ethics This class will feel different from others courses - it should be fun, innovative + about you!! Let's get started.... #AI_Impact_Hotels #CMH_Paris_MBA